11/03/2025
When I used to work in Marketing jobs I was introduced by one of my bosses to the concept of ‘meaningless marketing’. He reckoned it was his concept, but who knows. He was a cool guy and I looked up to him (rare for me with my bosses) and he articulated it well. Anyway, in a nutshell it was about how many businesses and brands and companies spend most of their marketing ‘real estate’ by making sure they’re saying all the things their competitors are saying, leaving little room to actually say the stuff that makes them stand apart. We’re in a phase of our industry where we’re all seemingly being forced into this editorial box, so I thought it was a good time to bring this up…