AI is like a magic trick.
But without the magic.
So just a trick.
I was scrolling Instagram today and one of the accounts I follow posted an amazing photo. They credited the photographer so I clicked through and followed and liked a few of their posts.
Then I reached the photo which had been shared on the other account. The one that brought me here. And I read the caption.
“AI photography series”
And I felt tricked. Duped. Somehow deeply misled. Annoyed and a little disgusted.
I’m a nerd. An unapologetic and proud nerd. I adore technology, I’m an early adopter and on paper I’m excited about the many, varied and wide-reaching possibilities for this latest wave of AI (cos AI is nothing new).
But keep it away from art of all kinds please. Preserve the artist and the artistic process and the humanity and imperfection of that.
Please.
I watched a video today of a musician who recorded himself singing, then he used an AI model of Kanye West’s voice to make it sound like it was actually Kanye singing. And it did! It completely did.
But it wasn’t.
And the photo I had seen which had pulled me into that scene so powerfully also wasn’t real.
I understand technology sometimes changes the landscape entirely and maybe we have to accept AI “art” as an offshoot of art as we currently know it. Just like when photoshop spawned the digital art genre.
I’m sure there were many painters saying that painting should only be done with a brush.
Now that seems an antiquated viewpoint and we know both branches of art can peacefully coexist. And we can appreciate the depth of talent involved in both art forms.
But is AI photography actually photography? No it bloody is not.
It’s merely a heavily diluted soulless offshoot of art totally devoid of any true artistic skill other than knowing where the software is and how to prompt it.
I am a huge believer in the creative process of photography that extends either side of the shutter click.
It begins with a passion, develops into a vision and what follows is often a beautiful struggle to get a version of that vision into a photo.
And as frustrating as it is, it’s a beautiful struggle.
In people photography it involves the humanity of a subject too, with all the wonderful variables and challenges that provides.
And that’s f’ing sacred.
After the click I truly believe in the connection to the process that manual culling provides. No AI assistance. Seeing the failures. Feeling them. Understanding and internalising them. So that next time that learning becomes part of your next photo, your next shoot.
And after the manual culling I truly believe in the artistry of editing. Manually. No AI assistance.
Efficiency isn’t everything. Some would say efficiency is at odds with true creativity and art.
Perfection is nothing.
So I saw this photo of a woman on a train running and looking up past the camera with a beautiful expression and her hair bouncing photogenically as she moved.
And for a moment I was inspired by that photography and that artists ability to so beautifully capture something so mundane.
But it wasn’t real was it.
So what’s the point.
I was tricked but I know how the trick was done so there’s no magic.
And deeper than that I can’t be inspired by the way it’s lit, framed, posed, or the technicalities of the image because it has no basis in actual reality. No basis in actual photography. There was no photographer-subject interaction so no way of being inspired by what transpired to create the photo.
Style is yet again winning over substance and it’s fake and borderline fraudulent.
Luckily weddings are real. They happen live. They’re unpredictable and so beautifully unscripted and so I’m delighted to exist in a realm of photography where the photography element at least is immune from the latest advances of AI.
I will continue to believe fully in the beauty of reality.
And not just because it’s real, but because reality is all that is truly timeless.
Imperfection is equally timeless.
And the creative struggle is my joy as an artist.
I believe AI will change the world for the better.
But keep it away from art (and ideally music). Please and thank you.
Thanks for reading!
Adam